DeColores Cookies

Ely Rooney is a vivacious professionally trained chef of Mexican heritage. When creating her branding, I wanted to reflect Ely’s vibrant personality the same way her specialty baked goods and hand-painted cookies showcase her colorful culture and persona. I did an in-depth logo exploration and chose stylish, fluid fonts, as well as an interchangeable 4-color palette that we incorporated into the design of her website, business cards and packaging